A self-custody manifesto
In a world controlled by central banks, governments and intermediaries, everything you do is tracked and everything you own is dependent on the approval of these institutions. You are not free, you are 100% relying on these institutions and often do not even own your own assets. Bitcoin is the antithesis of this.
Bitcoin creates a new monetary system. A monetary system built on the principles of freedom, independence, self-determination and inclusiveness. The pseudonymous founder of Bitcoin devised a pair of revolutionary, intertwined concepts to set its users free of the tyranny of central organisations and governments: the Bitcoin private key and the blockchain ledger.
When you hold Bitcoin, you control it through a private key — a string of randomized numbers and letters that unlocks a virtual vault containing your assets. Each private key is tracked on the virtual ledger called the blockchain. Both concepts together enable every individual to become their own bank, being 100% in control of their own assets.
In contrast, when you buy Bitcoins from an exchange or a bank and store them there, you do not actually own your Bitcoins. Exchanges and banks have total control because they own the private key to your Bitcoins. By doing so, your assets are exposed to severe privacy and security risks. And in case of bankruptcy or a hack, you can lose everything.
Aligned with the needs of sophisticated private investors, seeking independence from tyranny central organisations, we have built Self-Custody - an institutional grade self-custody solution to store our own Bitcoin in Switzerland. The core value proposition of Self-Custody is not trading but rather to guarantee the secure and discreet self-custody storage of Bitcoin in Switzerland.