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About Us 

Our Commitment to the Principles of Bitcoin

As a Swiss Bitcoin company headquartered in Zug, Switzerland, we take pride in upholding the traditions of discretion, stability, and security that are at the heart of Swiss values. Everything we do is managed in-house, ensuring that our clients’ Bitcoin assets are protected with the highest levels of privacy and security. From software development to business decisions, safeguarding your assets is always our top priority.

Our unwavering commitment to the security, reliability, and independence of our clients’ Bitcoin assets is rooted in our belief in the transformative potential of Bitcoin and its ability to shape the future of finance. As early investors and advocates of Bitcoin, we developed the Self-Custody Account in Switzerland out of frustration with the limited options for securing Bitcoin, and our dedication to providing the most secure and reliable Bitcoin storage solution in the world.

We are firm believers in the vision, mission, fundamentals, and potential of Bitcoin to revolutionize the financial landscape. Driven by our pursuit of excellence, our goal is to offer the most sophisticated and advanced Self-Custody solution available.


Fynn Kreuz

CEO, Chairman of the Board

Fynn Kreuz has been with the firm since 2013. He is the company’s Chief Executive Officer and was elected to the Board of Directors in 2018. He has held the position of Chairman of the Board of Directors since 2021.

Thomas Buetler

Managing Partner, Member of the Board of Directors

Thomas Buetler is a highly qualified executive with extensive experience in private banking. He was previously a Managing Director at Notenstein La Roche Private Bank, where he headed private banking for Western Europe.

Gianni Scenini

Managing Partner, Chief Technology Officer

Gianni Scenini has been working at the firm since 2015. Mr. Scenini is in charge of the company’s information technology and security systems.

Luis Lacambra

Managing Partner, Head of Product

Luis Lacambra has been working at the firm since 2013. Mr. Lacambra leads the strategic planning and management of the entire product portfolio.

Julia Pelleschi

Managing Partner, Operations

Julia Pelleschi has been working at the firm since 2012. Mrs. Pelleschi is responsible for Operations, where she supports the CEO and all departments with operational and administrative tasks.